An independent rating agency that collected customer validated feedback from consumers over last 8 years and published 3 surveys of customer friendly brands, has not found even one Andhra Pradesh company fit to give a ‘Superbrand’ status. Yes, not even a single brand from AP got selected in the list of Consumer Superbrands till now.
This is despite Andhra Pradesh being a home to many large public and private sector manufacturing companies, internationally renowned civil and research establishments, Public Sector Units (PSUs), specialized industrial parks, more than 3,500 large and medium enterprises and around 1.5 lakh small enterprises.
All these businesses put together could not produce even a single brand that could win the hearts of the consumers across India. Clearly showing that our Andhra Pradesh companies are not those of substance. The quality of a business is its ability to create a strong loyalty from its customers – which is the simplest definition of a good brand.
Brands from the states including Gujarat, Karnataka, Haryana, Uttar Pradesh, Punjab, Maharashtra, New Delhi, Kerala etc. are consistently getting listed in the Consumer Superbrands. Even smaller neighbors like Tamilnadu and not to mention Karnataka have many Consumer Superbrands.
Some of the Consumer Superbrands from other states are:
- Tamilnadu – Apollo Hospitals, Sify Technologies, The Hindu etc.
- Gujarat – Dhara, Nirma, Fortune etc.
- Karnataka –Prestige, Tanishq etc.
- Haryana – Boost, Fujifilm, VLCC, BILT, Hindware etc.
- Uttar Pradesh – Dabur Chyawanprash, Real juices etc.
- Punjab – Hero Cycles
- Maharashtra – ACC Cement, Cinthol, Crompton Greaves, Goodknight etc.
- New Delhi – Airtel, Ashok Leyland, Maruthi Suzuki, Indane etc.
- Kerala – Kerala Tourism
- West Bengal – Britannia
‘Superbrands’, a UK-based Organization, is an independent authority and arbiter of branding excellence throughout the world. In the world of branding, Superbrand tag is considered as the prestigious symbol of exceptional achievement and credibility. Since its inception in late 2002 in India, Superbrands has released 3 editions of consumer Superbrands selected by experts and consumers. Its experts include highly reckoned professionals from the Indian advertising, media, marketing and corporate world.
The first Consumer Superbrands edition was launched in the year 2004 comprising 101 brands. The second and third editions were launched in 2007 and 2009 with 91 brands each.
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